RSO greases the wheels globally
To capitalise fully on the chart success of You’re The One That I Want, the first single from the soundtrack of the film Grease, marketing, promotion and publicity men from the international divisions of RSO records, CIC Chappells Music, Polydor and Phonogram Records met in London to coordinate the international marketing campaign of the Robert Stigwood/Alan Carr film production. The various executives discussed ways to maximise the success of the music for the launch of the film.
You’re The One That I Want sung by John Travolta and Olivia Newton-John is currently top of the singles chart and in the US has already topped the charts, with the album soundtrack on RSO certified Platinum. The soundtrack is expected to have similar impact here and will be the subject of a heavy promotional campaign. Elsewhere the single has reached number one in Holland, Australia, New Zealand, Ireland and Belgium, with the soundtrack LP about to be released.
The film starring John Travolta and Olivia Newton-John is currently on general release in the US and grossed over nine million dollars during the period June 16 to 18.